Marketing group discussion usually takes place within the marketing team members while designing and formulating the strategy about product launch or to discuss any issues related to the product in the market. The team sits together and expresses their views about the product and schemes which can take the product to the new heights. They also discuss about the customer satisfaction factors and ways to promote the product in the market. Any discount and other lucky prize schemes are also decided in these meetings. These marketing discussions are very important as it brings the entire team to same consensus about the product and everyone gets the chance to express their views about the same. Some of the common questions that are asked in marketing group discussions are as follows:
Sample Marketing Group Discussions
- What is the USP of our product?
- What is the cost of our product to the end customer and what is the final cost of the competitor?
- What are our promotional plans and schemes for this product?
- Which all segments of the customers are we focusing for this product?
- What is our manufacturing capacity and what is the demand of the product in the market?
- What margins are we offering to the dealers?
- Can we offer any complimentary product which can increase the sale and we can grab the market?
- Have we collected the customer feedback on this product?
- How do we wish to take this product to the rural areas?
- What would be the best strategy to beat the competitors?
- What are our budgetary constrains?
- How can we make our product a cost effective brand?
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